Ultimate Color Shampoo

Switching to a sulfate-free shampoo is one of the best things you can do for your hair colour, as it harnesses gentler surfactants. Ultimate Color Shampoo is your new go-to, with a rich, creamy lather that cleanses and supports colour vibrancy, while also offering soothing benefits for your scalp.

This scalp-soothing shampoo offers gentle cleansing to minimize washing color away* while detoxing hair from color-distorting metals. The formula leaves scalp feeling soft and cleansed and moisturizes hair.

- Gentle cleansing to minimize color fade*

- Color vibrancy for up to 10 weeks**

- 73% consumers agree scalp comfort is improved after 1st use**

- Helps to detox hair from color-distorting metals

- Revitalized hair from first wash

*vs non-conditioning shampoo

**With regular use of Ultimate Color regimen from salon to home

***Based on external consumer agreement study

How to use it: Massage the luxurious cleansing cream into wet hair, from roots to ends, then rinse thoroughly with lukewarm water. Repeat if needed. Free from sulfates, this sensorial shampoo leaves your hair feeling soft, moisturized and cared for, ready for the next conditioning steps.

Key ingredients: Glycine & B5

WATER, SODIUM COCOYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL OLEOYL TAURATE, SODIUM LAUROYL SARCOSINATE, PARFUM/FRAGRANCE, PANTHENOL, SODIUM BENZOATE, SODIUM CHLORIDE, POLYQUATERNIUM-10, CITRIC ACID, ALLANTOIN, GLYCINE, SODIUM CITRATE, SODIUM COCOATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, EDTA, GLYCERYL OLEATE, ALOE BARBADENSIS LEAF JUICE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, MALIC ACID, LINALOOL, LIMONENE, HYDROXYCITRONELLAL, VANILLIN, LINALYL ACETATE, HISTIDINE, COUMARIN, CITRUS AURANTIUM PEEL OIL, OLEIC ACID, SQUALANE, ASCORBIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, LECITHIN, ASCORBYL PALMITATE, TOCOPHEROL, HYDROGENATED PALM GLYCERIDES CITRATE, SODIUM XYLENESULFONATE.